I am always asking "who is the customer" for the solutions we provide, for example a porfolio manager has different needs and receives different benefits from our solutions than the chief risk officer. Marketing programs need to speak clearly to the audience using their business terminology else you risk losing a potential opportunity.
Now more than ever, banks also have the challenge of further segmenting and targeting their customers - offering the right solution at the right time to the right person - else risk losing them. The needs of Gen Y, who prefer web and mobile channels are different than the needs of a baby boomer, some who prefer going to the branch for their bank business.
The next few years should be very interesting as banks further segment their customers providing solutions customized to their needs.
Wednesday, March 2, 2011
Tuesday, March 1, 2011
Mobile payments news I am following today
- Explosion in Mobile (Payments) Provides Opportunity for Retailers
- Exclusive Interview: Dan Schulman of American Express Talks Payments Innovation and Regulation
- Fiserv acquires M-COM
- Next generation payments by Peter Ayliffe, President & CEO, Visa Europe
- Bank of America trials BlackBerry contactless payments
Monday, February 28, 2011
Welcome to the Intelligent Banking Operations blog
A resource for banks who want to improve day-to-day business operations.
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